Top free e-mail marketing tools:
- HubSpot Email Marketing
- Sender
- Sendinblue
- Omnisend
- SendPulse
- Benchmark Email
- Mailchimp
- MailerLite
- Mailjet
- Moosend
- EmailOctopus
1. HubSpot Email Marketing
HubSpot, in all probability greatest recognized for their advertising automation platform, recently launched a free e-mail advertising instrument that may help lots of a small business’ transactional e-mail needs.
Whether you need to send kickback emails from lead presents, thank you emails after buy, or simply promote present campaigns, HubSpot Email Marketing’s free model can do that. One of the perfect elements of HubSpot’s free e-mail instrument is its ease of use. The instrument includes a handy drag-and-drop visible editor, and it additionally comes geared up with ready-made templates to get you up and operating instantly.
What makes HubSpot Email Marketing stand out is, after all, its native integration with different HubSpot instruments, such as the free-forever CRM. Once you begin an account, you get entry to each instrument so you'll be able to create a centralized contacts database, organize it in lists, and manage and track e-mail performance.
2. Sender
The sender is without doubt one of the greatest free e-mail advertising instruments out there with options to make sure deliverability. It helps you to create gorgeous newsletters without any HTML data. Just select from a template and customize it with components like photos, movies, and textual content. You may even personalize your newsletters for every recipient to create an excellent greater effect.
Sender’s strong analytics characteristic is without doubt one of the top reasons why it’s on our checklist. It helps you to observe who opened your emails and clicked on the hyperlinks, once they have been opened and extra. It even helps you construct correct buyer profiles based on your subscriber actions so that you’ll be capable to optimize your present e-mail technique and craft compelling presents.
3. Sendinblue
Sendinblue is an advertising communication platform that options each e-mail advertising instrument and extra capabilities equivalent to buyer relationship administration and touchdown web page creation. With over 70 design templates, Sendinblue’s e-mail design capabilities make it straightforward to create a great-looking e-mail. Plus, all of those templates are responsive, and you'll preview your outcomes to can guarantee your design appears to be the best way you need on any display screen format.
After you design your e-mail, you should utilize options like A/B testing and segmented recipient lists to take the guide effort and guesswork out of optimizing your campaigns and concentrating on your ultimate audiences.
4. Omnisend
Omnisend is a classy e-commerce advertising platform that integrates all of your communication platforms in a single place. Its free plan consists of only e-mail, but it’s greater than sufficient to help the email marketing efforts of small and medium businesses. It means that you can automate your e-mail supply utilizing behavioral triggers and simply time your communications based mostly on your clients’ comfort.
You can make the most of its complete viewer's insights to send out extra relevant e-mail advertising messages. Design engaging newsletters utilizing time-saving options just like the Product Picker, which lets you choose all of the products you need to embrace in your e-mail. You may embrace scratch cards, discount coupon codes and reward boxes to further optimize your e-mail efficiency.
5. SendPulse
SendPulse advertises itself as a multi-channel advertising platform, however, its e-mail advertising characteristic is the most popular. It comes with a ton of professionally-designed e-mail templates that you could simply customize utilizing a drag-and-drop editor. You can then arrange these custom-made emails to be mechanically despatched out at the proper time based mostly on personal habits, occasion set off, and different variables.
SendPulse’s subscriber score characteristic is a wonderful approach to determine your most valuable subscribers. It helps you to analyze the open and click rates as well as the read and unread rate of every subscriber. You may even set replaceable textual content fields to personalize your emails by title, gender, date of birth, age, and job position.
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6. Benchmark Email
Benchmark Email is a superb choice for an e-mail advertising instrument to design responsive emails that look great regardless of which device they’re considered on. If you must add photos to your e-mail, you'll be able to even edit the picture properly on the platform. The e-mail editor lets you add effects, stickers, and textual content to successfully send across your message.
You have the choice to select from tons of pre-designed templates based mostly on trade, kind, and event. For the extra HTML savvy, you'll be able to even use the code editor to construct emails from scratch. The dual-view feature helps you to see your e-mail design as you’re editing it, which simplifies the whole e-mail creation process.
7. Mailchimp
Mailchimp is a pacesetter in e-mail advertising instruments that you’ve probably heard of. Their free plan gives you primary e-mail advertising options equivalent to e-mail creation and scheduling. What makes this an incredible e-mail advertising instrument is its sensible suggestions characteristic, which gives you valuable audience insights to optimize your advertising efforts.
Designing emails on the platform is straightforward utilizing the Content Manager, where you can store your photos and information for easy access. Mailchimp helps you to automate your emails at essential steps of the client journey, so you'll be able to simply send out welcome emails, order confirmations, abandoned cart reminders and more.
8. MailerLite
Sophisticated options just like the touchdown web page builder and the pop-up customizer make MailerLite stand out amongst free e-mail tools in the market. In addition to the fundamentals just like the drag-and-drop e-mail builder, the instrument comes with a wealthy textual content editor and a built-in photograph editor to create stunning emails.
You can create responsive touchdown pages to match the emails that you just send, which can enhance your probabilities of driving conversions. You can run split tests on completely different variations of your e-mail to see what works best to drive clicks and conversions. MailerLite additionally gives you a complete marketing campaign report that incorporates essential stats like click rate, unsubscribes rate, open rate, and more.
9. Mailjet
Mailjet comes with intuitive and collaborative instruments that can assist you to construct efficient e-mail advertising campaigns. Customize any of the pre-designed templates and create responsive emails to impress any recipient regardless of which device they’re using. If you work with a team, you’ll love the platform’s real-time collaboration characteristic that permits for seamless collaboration.
This e-mail advertising instrument additionally helps you to add dynamic content material so you'll be able to create personalized and related emails for every recipient. This helps you get a lot better outcomes out of your e-mail marketing campaigns. You may combine the platform into your CRM and simply handle your mailing checklist via a single dashboard.
10. Moosend
Moosend is a wonderful e-mail advertising tool that allows you to automate repetitive tasks and saves you time. You can design behavioral e-mail campaigns based mostly on your subscribers’ info and/or actions. You can use its superior segmentation characteristic to send extremely correct emails to every recipient, rising open price and click-through rate as well as ROI.
This tool gives you an in depth marketing campaign performance report so you understand precisely tips on how to optimize your campaigns and get even higher outcomes. You may even combine it with a few of your favorite apps to seamlessly pass on vital info between completely different tools. It’s additionally one of the only free e-mail advertising tools that won’t include its logo in your emails.
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11. EmailOctopus
EmailOctopus is an easy e-mail advertising instrument that runs on the Amazon SES infrastructure. While the free plan doesn’t provide as many options as some of the other free e-mail advertising tools on this checklist.
You can send out unlimited emails from as many e-mail addresses as you want. This makes it the proper resolution for a small company or entrepreneur representing different manufacturers. It additionally integrates with third-party apps like MailOptin, WordPress, and Zapier so you'll be able to seamlessly exchange buyer information between different tools.
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