Surely you have already heard the terms “ Influencer ” or “ Instagrammer ” many times and seen on Instagram profiles with a feed of those that take your breath away, where the owners show us that they have a “dream” life, and where they apparently manage to win money with Instagram, for taking selfies in incredible places.
You have probably also wondered how they did to achieve it and, above all, what could you do to have the same opportunity.
To clarify those doubts, I will explain everything you need to know so that you can have an Instagram profile suitable for business, and also the different ways that exist to earn money with Instagram ... and that are not precisely by taking selfies and gaining likes .
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WHAT IS AN INFLUENCER
As the word says, an "Influencer" is someone who is capable of influencing other people through their opinion. The "Influencer" pleases the masses, is considered an "expert" in one or more niches (for example: beauty, fitness, cooking, etc.), and is recognized for the content he generates on Social Networks.
Many brands and / or companies decide to work with them instead of with other advertising channels, because it is much easier for people to acquire a product or service, if it has been recommended to them by someone they admire, or in whose opinion trust.
HOW MANY FOLLOWERS DO YOU NEED TO MAKE MONEY WITH INSTAGRAM?
Most people have the idea that it takes thousands and thousands of followers to get sponsorships and make money with Instagram.
But the truth is that, although you do need to have a following, it is not the enormous number that everyone believes and, furthermore, that is not what will decide whether or not you can get sponsorships and become a professional instagrammer.
In my experience there are several factors to take into account before trying to make money with Instagram. The 2 most important are:
- In which area or niche will you base your profile: If you want to become an Influencer and earn money with Instagram, you must first decide what general interest topic you are going to develop (if you like the fitness lifestyle, cooking, makeup or fashion , etc.).
My usual recommendation is that you opt for something that you like a lot, because you will probably talk more easily about the subject and you will not feel that you are "working" when you have to research trends and other things about it.
Additionally, you will be able to do business with companies that you really like and receive free products that you will really use. - The quality of your followers: Having more followers may increase your chances of getting some kind of exchange or sponsorship, but this will only be the case if your followers are real and you maintain good engagement .
What I mean is that if you really want to make money with Instagram, there is no use buying followers or going from house to house asking your neighbors and friends to follow your account, because if those who follow you are not interested in your content, it is likely That they do not give "like" to your post, they will not comment and better not to mention the possibility that they acquire your products and / or services.
Cleaning your profile of those “fake” followers is the best thing you can do, because I assure you that 1,000 faithful followers and really interested in your content will give you much better results than 10,000 false followers, or that are inactive.
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Note: The "engagement" or participation rate, is measured by dividing the total interaction in the post by the number of followers of your profile. The amount of participation of each post can be seen in Instagram Analytics if you maintain an Instagram profile type “business” (that is, business).
HOW TO MAKE MONEY WITH INSTAGRAM
There are many ways to make money with Instagram, these are some of them:
- Redemption: Advertise a brand or business through publications or “stories”, and obtain products and / or services in exchange.
- Paid Advertising: Advertise through publications or "stories", in exchange for money. Unlike redemptions, this monetization option is the main way Influencers start making money with Instagram.
- Affiliate Marketing: Advertise through publications or "stories", and get a commission for each sale of product or service that is made through your link. One of my favorite ways to earn money with Instagram and different web platforms.
- Your own product or service: Create and promote your own product or service and earn a profit from its sale. This business model applies both for a physical or digital product (infoproduct) and for offering a paid service.
When trying to make money with Instagram, usually the so-called Influencers (or Influencers) start working with exchanges , and eventually they get paid advertising contracts.
This is because when you are starting it is much easier to get a brand or business to agree to invite you to try their services or products for free (so that you can later review them to your followers), than to pay you money for advertising that may not be profitable at first.
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To get more and better opportunities to earn money for Instagram with different companies, it is very important that you take care of your image from the beginning, since as your audience grows, more people will have something to comment on what you do or say.
If you promote many brands that are in competition with each other, you could have a conflict of interest and lose customers.
THE IMPORTANCE OF CREDIBILITY TO MAKE MONEY WITH INSTAGRAM
The most important thing when trying to make money with Instagram is your credibility.
If you promote products or services that do not work (or even worse, that are harmful), you will lose the trust of your followers and your opportunity to make money with Instagram, Facebook or any other platform, can go down the drain.
The public understands the fact that you earn money through advertising on your account, but at the same time they will want to feel authentic and thus be able to connect with you.
It is also important to remember that you will be working through a social network, not creating an online catalog. So spamming post after post about promotions and offers won't be a good idea either.
In short: being both selective and authentic is key in this and any other type of business.
Tip: Using a "hashtag" such as #sponsorship or #advertising in this type of post could help your followers perceive you as someone transparent, who does not intend to deceive them.
FROM EMPLOYEE TO MILLIONAIRECREATE YOUR
FORTUNE FROM SCRATCH
I reveal the complete step by step, to create your own fortune even if today you have almost nothing.
HOW MUCH TO CHARGE FOR ADVERTISING
When trying to monetize your profile or make money from Instagram with redemptions and paid advertising contracts, you usually have to create content (either in the form of a photo or video) to publish on your feed or on your Instagram Story, linking your publication to the website. or profile of the company or brand and, in addition, allow it to share the content you created on their own social media profiles.
They must also agree on the date (or dates, in the case of a sequence of posts) and times when these publications will be made. Of course, this is one of the factors that will impact the cost of your services, since the more posts requested, the more work you will have to do.
It is likely that companies will also request a weekly, monthly report, etc., where you show the analytics of the interaction that the posts had with advertising. That is another thing that you should take into account when collecting, since preparing reports will also take time.
Therefore, when choosing the cost of your publications, it is important that you take into account the following:
- If you think that what you are going to promote, it will resonate with your audience: Remember that having bad results will harm the numbers of your Intagram profile, your credibility, your relationship with the brand / company and therefore your future opportunities to earn money with Instagram.
- The number of posts they want you to make: Creating content capable of making money from Instagram takes time and effort (putting on makeup, fixing the set, shooting videos, taking photos, editing, etc.). In addition, you should also put together your publication calendar, prepare reports and other things.
- The quantity and, above all, the quality of followers that you maintain in your social network and the engagement that they have with your account: You cannot demand more than what you give. While it is true that you must value your work, you must also be fair with your prices. But beware, bordering on giving away your work is not recommended either, since it is not fair competition and in the end, you will damage the market for everyone.
FROM EMPLOYEE TO MILLIONAIRECREATE YOUR
FORTUNE FROM SCRATCH
I reveal the complete step by step, to create your own fortune even if today you have almost nothing. Take the Action Now
HOW TO FIND COMPANIES
When you have a “popular” profile, probably the brands and / or companies will write to you directly to offer you exchanges, sponsorships and more. But if you are just starting your business and starting to try to make money with Instagram, you should generally be the one who makes the first contact.
To get it right, look for brands you like (famous and not so famous) within your niche. The idea is that you start by promoting products that you have already tried and really find them good, so that your followers see that it is an authentic review and you get good results from the beginning.
EARN MONEY WITH INSTAGRAM WITH AFFILIATION MARKETING
In the case of Affiliate Marketing , the process of finding a company interested in working with you can be much easier. However, your work should be much more arduous, since you will not receive any profit if sales are not generated through your link.
To do this, you should also look for companies that you like and request an affiliate link that you can share with your followers, and thus be able to track the sales made through your promotion.
The only issue with it is that on Instagram you can only use one link at a time. To solve this, it is advisable to have your own website that you can promote on your profile, and from it redirect your audience to other similar companies with which you are working.
Although it is true that you can establish links in your “stories” (stories), that is only valid for profiles that have more than 10 thousand followers and it will not work in the posts for the profile.
And very important: maintaining your own website expands your online presence and will make you look much more professional with the companies you intend to work with.
2 Comments
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